Saturday, August 13, 2011

Apricot Lane Boutique Opens at Downtown Disney on Aug. 12

Fashion boutique features celebrity inspired trends

LAKE BUENA VISTA, Fla. – Apricot Lane Boutique has opened a new store at Downtown Disney on Aug. 12, 2011. The new shop, which appeals to mothers and daughters alike, is in the Pleasure Island district of the 120-acre retail, dining and entertainment complex at Walt Disney World Resort.

Apricot Lane, a “Hot Concept” award winner by the International Council of Shopping Centers, carries branded fashion apparel, jewelry, handbags, and accessories to create the most-current looks at an affordable price. Brands carried include trend-setting lines such as Miss Me, Free People, Vintage Havana, Chaser and Good Works Make a Difference.

“Many of the designer labels found in Apricot Lane are worn by celebrities and seen in the pages of current fashion magazines,” said Founder and CEO Ken Petersen. “We are excited to give the millions of guests visiting Walt Disney World Resort a place where they can replicate those looks.”

A location of the boutique recently opened at Downtown Disney in Disneyland Resort in Anaheim, Calif., to “overnight success.” Disney guests in need of a fun dress for dinner or a quick outfit for a day at the resort have found Apricot Lane to be the solution for fashion-forward looks and trend-setting styles.

“We’re pleased to add Apricot Lane to our assortment of unique offerings at Downtown Disney,” said Keith Bradford, vice president of Downtown Disney. “This boutique is another example of our commitment to bring new and compelling experiences to life at Downtown Disney, and I’m confident that it will soon become a guest favorite.”

Since launching in 2007, Apricot Lane continuously appears in Entrepreneur Magazine’s Top Franchise List. With new items arriving almost daily, Apricot Lane is a perfect place to find one-of-a-kind outfits and unique gift items for women of all ages. The store carries a limited number of each item to ensure customers have a sense of individuality when making a purchase.

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